Culture-led creative. Business-growth minded.
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LONG COPY

LONG COPY

From websites to brochures to branded storytelling, my long-copy work is about more than filling space, it’s about giving ideas a pulse. Every word has a job: to inform, to provoke, to connect. I’ve always believed that great copy doesn’t just explain what a brand does, it shows who it is, line by line. Whether it’s a piece that builds trust or one that makes people stop and feel something, I treat every paragraph like a creative idea in itself: crafted, intentional, and human. Below is a selection of long-copy work that proves writing, when done with conviction and craft, can be as powerful as any headline or film.

Role: CD / Copywriter

Digital Display Content

Lifecycle Communications

UX-Driven Storytelling / Journeys

Web Content

Branded Food Content & Social Activations

Collateral