SHARED WISDOM
An HIV diagnosis doesn’t just affect your health. It fractures your identity. For many living with HIV, especially within Hispanic communities, the hardest part isn’t the diagnosis. It’s the silence that follows. Stigma. Shame. Fear of rejection. Cultural barriers that isolate instead of support.
So we launched Shared Wisdom, a digital-first platform built on one powerful idea: people living with HIV don’t just need treatment. They need connection. Through real patient stories, fotonovelas, family guides, and culturally relevant tools in both English and Spanish, we gave patients something far more valuable than just medical facts, we gave them voices like theirs, speaking truths they hadn’t yet found the words for.
We didn’t sell a product. We shared survival. And in doing so, we turned personal experiences into public healing, helping patients start conversations, build support, and choose care sooner. Because the most powerful treatment begins with understanding.
Role: CD / Copywriter
